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LGBTQIA Pride - Brand allyship

Are you aware of what actually is LGBTQIA pride? LGBTQIA pride is the promotion of the self-affirmation, dignity, equality, and increased visibility of lesbian, gay, bisexual, and transgender people as a social group. Pride, as opposed to shame and social stigma, is the predominant outlook that bolsters most LGBTQIA rights movements.  Why is Pride month celebrated every June? LGBTQIA Pride Month is currently celebrated each year in the month of June to honour the 1969 Stonewall Uprising in Manhattan. The Stonewall Uprising was a tipping point for the Gay Liberation Movement in the United States. Read our exclusive Q&A with Neeta Kaushik to know more about what actually the LGBTQIA community feels about Pride month and how can brands be inclusive/aid in pride celebration.     Question:...

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Tale of the classic LBD - the 100 year journey

One might not fathom the implications of classic fashion inventions in history in relation to their daily life decisions but it is often proved otherwise. This dichotomy is beautifully showcased in the iconic monologue of Miranda Priestly in 'Devil wears Prada' to her assistant Joe about the cerulean sweater she was wearing which she thought is a mere piece of lumpy clothing picked up from a local store.  Miranda points out the lack of knowledge about how exactly the colour cerulean – neither blue nor turquoise was formulated by a famous designer on a fashion show which was then replicated by several others and finally was trickled down to the departmental stores and clearance bins from where Joe most probably...

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Productivity in the time of Corona.

Believe it or not, most human beings love and excel being in a structured environment. While some of us might be used to a less structured/no structure work ethic, most of us are used to a structured one. With specific timings to check-in, have tea or lunch and finish our work in offices, people get used to a routine. This time division is what makes us disciplined and focused.

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Scarf it in style! 10 ways to style a scarf.

A scarf is literally the most versatile piece of accessory you can own! Whether you are a scarf lover or not, these cool ways to style a scarf with your outfit will indeed tempt you to try one 1) The usual wayLet's get done with the classic, usual way first. Wrap the scarf around your neck and bring out the two sides on the front, thereby adjusting their length as well as the proximity of your neck and the scarf. You can either let it hang loose around your neck or wrap it neatly for a chic look. You can try this look with neutral tops or kurtas. 2) All around the neckThis is the second usual way most people...

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